Never Stop Playing Playboy Perfumes

Created at Leo Burnett France

Insight

Sometimes the best way to face life’s challenges is to laugh, have fun and « never stop playing ».

Idea

To relaunch Playboy Fragrances worldwide aligned with the values of the revamped Playboy magazine. We inspired a whole generation by giving them a motto : « Never Stop Playing ». As Bernard Shaw used to say : « We don’t stop playing because we grow old ; we grow old because we stop playing ».