Everyone needs a hand in the city Peugeot

Created at BETC Paris

Insight

No matter how good driver you are, you will probably need the Peugeot 208’s features when driving in the city.

Challenge

What happens when you hire Sebastien Loeb, a 9 time world rally champion, to sell features of a car he thinks he doesn’t need. What you get is a hilarious face-off between the voice over actor of the ad who wants to sell the car and a cocky driver who wants to do things old school.