Million Emotions Man Gillette
Created at BBDO NYCInsight
Facial hair can hide your facial expressions.
Idea
I targeted young men who find facial hair fashionable with a fun book about a cartoon character who loses his face to his facial hair. The books were placed in barbershops and Art of Shaving stores as part of an in-shop promotion. In addition, they were sent out as a Direct Mail to style editors, all in an effort to promote a clean-shaven look.
Awards
D&AD
- Graphite Pencil 2012 (first ever for Gillette brand)
One Show Collateral
- Finalist 2012
NYC Festivals
- Shortlist Print 2012
Addys
- Gold Collateral 2012
- Gold Design 2012
Young Guns
- Bronze Bullet Direct Response 2011
LIAA
- Bronze Direct Mail 2011
Kinsale Shark Awards
- Finalist Direct Mail 2011
