Million Emotions Man Gillette

Created at BBDO NYC

Insight

Facial hair can hide your facial expressions.

Challenge

I targeted young men who find facial hair fashionable with a fun book about a cartoon character who loses his face to his facial hair. The books were placed in barbershops and Art of Shaving stores as part of an in-shop promotion. In addition, they were sent out as a Direct Mail to style editors, all in an effort to promote a clean-shaven look.

Awards

D&AD
  • Silver Pencil 2012 (first ever for Gillette brand)
One Show Collateral
  • Finalist 2012
NYC Festivals
  • Shortlist Print 2012
Addys
  • Gold Collateral 2012
  • Gold Design 2012
Young Guns
  • Bronze Bullet Direct Response 2011
LIAA
  • Bronze Direct Mail 2011
Kinsale Shark Awards
  • Finalist Direct Mail 2011