Nature’s Eyes Crosscall Phones

Created at Leo Burnett Paris


Sometimes, seeing our natural world through the eyes of people who live in harmony with it can help us reconnect with nature.


We travelled to the remotest parts of our planet and asked two brave men to become the ‘unlikely’ ambassadors of our natural world. We created an Instagram account for each of them, the very first accounts of their kind, so that they could share their incredible worlds with us firsthand by taking photos from their daily lives using the only phone fit for extreme environments.


  • Online Social Networks: Shortlist 2017


  • Selected by Adforum as 3rd best ad of the week worldwide (week of April 3rd 2017)