La parole aux sourds Unsilenced

Created at BETC Paris

Insight

Imagine feeling like a foreigner in your own country because nobody speaks your language. That’s how deaf people feel every day.

Challenge

To make people aware of this issue I created ‘Unsilenced’, the first original song that’s sung through sign language and dance. People thought they were watching an instrumental music video for an electro pop song, but at the end, they discovered that the dancer was actually singing the whole time by mixing sign language and dance. Users were then directed to Unsilenced.fr where they could uncover the emotional lyrics hidden in the song and learn sign language.

Awards

Cannes
  • Direct: Bronze 2018
Berlin Music Video Awards
  • Best Song Nomination 2018
FWA
  • Site of the day 03/18/2018
CSS Design Awards
  • Site of the day 03/14/2018
Awwwards
  • Mobile Excellence Award
One Show
  • Film Craft-Use of Original Music: Bronze 2019
Eurobest
  • Film Craft-Use of Original Music: Silver 2018
  • Film Craft-Casting: Shortlist 2018
  • Entertainment-Excellence in Music Video: Shortlist 2018
Epicas
  • Branded Content-Music Video: Silver 2018
Grand Prix Strategies
  • Grandes Causes: Bronze 2019
Cristal
  • Branded Entertainment: Silver 2018
D&AD
  • Direct: Shortlist 2019