The Score Peugeot

Created at BETC Paris

Insight

The new Peugeot 508 is such a precise driving instrument it can do things that no other car can.

Idea

We partnered with Riopy, acclaimed music composer who worked on the soundtracks of Oscar-winning films “The Danish Girl” and “The Shape of Water” to compose the first piano piece written to be interpreted by a car on the largest score in the world.

*The campaign was a huge success and generated the best consumer post tests ever in the history of the brand.

Awards

Cristal
  • Film: Shortlist 2018
  • Film Craft: Shortlist 2018
One Show
  • Craft-Use of Original Music: Finalist 2019