The Score Peugeot

Insight

The new Peugeot 508 is such a precise driving instrument it can do things that no other car can.

Idea

We partnered with Riopy, acclaimed music composer who worked on the soundtracks of Oscar-winning films “The Danish Girl” and “The Shape of Water” to compose the first piano piece written to be interpreted by a car on the largest score in the world.

*The campaign was a huge success and generated the best consumer post tests ever in the history of the brand.