What do you Expect? Schweppes

Insight

When you dare to jump down the rabbit hole you can live unexpected experiences.

Idea

By changing the brand’s iconic tagline from “What did you expect?” to “What do you expect?” we opened a door to endless possibilities. To bring this strategy to life we created a campaign of a modern day Alice in Wonderland who decides to escape a boring award gala to live the night the way she really wants to. All she has to do is follow the white rabbit in the form of a Schweppes bottle down an endless bar.

We used the same mechanic for a product spot that launched Schweppes Ginger Ale in France.