Unboring the future Peugeot
Created at BETC ParisInsight
Peugeot’s new 208 model has every technological feature you could ever imagine.
Idea
Spoofing the ‘found footage’ genre, a reporter in the 80’s asks children what the car of the future will look like. The children respond with ‘all too precise answers’, no flying cars but instead a car that could easily be mistaken for the new Peugeot 208.
Awards
Effies
- Automotive: Silver: 2020