Mountain Of Youth Evian

Insight

After over a decade of celebrated and multi-awarded campaigns with the «famous» evian babies, this global campaign is a new chapter in the history of the brand that reignites the iconic «Live Young» brand signature by inviting us to discover «The Mountain of Youth». A clever twist on the universal magic water myth of the Fountain of Youth.

Idea

In our film an intrepid explorer travels across the Alps in search for the prized source of the Mountain of Youth. What he doesn’t know is that he’s constantly being watched by our playful ‘evianers’, sort of mountain fairies, who have found fun and incredible ways of camouflaging within the environment.They playfully interact with our explorer in a cheeky game of hide and seek. But once he has almost given up on his search, they decide to let him in on their secret and give him a departing gift: a bottle of Evian water. The true source of the Mountain of Youth.

The Mountain of Youth ecosystem included OOH of our Evianers living youthfully as well as digital films with tennis superstars Frances Tiafoe, Emma Raducanu and Stan Wawrinka.