United for Healthier Kids Nestle

Created at Ogilvy Paris

Insight

Getting children to adopt a healthier lifestyle is easy when you make it fun for them.

Challenge

We created United for Healthier Kids, an initiative that changed the nutritional habits of an entire country by creating a revolutionary line of products that made healthier living fun for children. To launch these products in a groundbreaking way, we created a reality show in primetime with Latin America’s largest network.

Awards

Cannes
  • Media: Shortlist 2015
Club Des Da
  • Direct: Finalist 2016