United for Healthier Kids Nestle

Created at Ogilvy Paris


Getting children to adopt a healthier lifestyle is easy when you make it fun for them.


We created United for Healthier Kids, an initiative that changed the nutritional habits of an entire country by creating a revolutionary line of products that made healthier living fun for children. To launch these products in a groundbreaking way, we created a reality show in primetime with Latin America’s largest network.


  • Media: Shortlist 2015
Club Des Da
  • Direct: Finalist 2016