United for Healthier Kids NestleCreated at Ogilvy Paris
Getting children to adopt a healthier lifestyle is easy when you make it fun for them.
We created United for Healthier Kids, an initiative that changed the nutritional habits of an entire country by creating a revolutionary line of products that made healthier living fun for children. To launch these products in a groundbreaking way, we created a reality show in primetime with Latin America’s largest network.
- Media: Shortlist 2015
French Art Director´s Club
- Direct: Finalist 2016