PERFECTION ALWAYS FINDS ITS PLACE TRIPLE KARMELIET
Created at BETC ParisInsight
Who hasn’t ever felt the craving for a beer in a place where beer isn’t the obvious choice. Triple Karmeliet, one of the world’s most premium beers, challenges conventions showcasing its versatility and quality into upscale and non traditional beer occasions.
Idea
With subtle humor we wanted to show people challenging conventions and having a Triple Karmeliet in occasions and in glasses where beer usually doesn’t belong.
