Refresh Cap Vittel

Created at Ogilvy Paris

Insight

Our lives are so busy that we forget to rehydrate by drinking water.

Idea

Create a refreshing reminder so people remember to drink more.

Awards

Cannes
  • Promo & Activations: Shortlist 2014
  • Direct: Shortlist 2014
Eurobest
  • Direct: Shortlist x 2 2014
  • Design: Shortlist x 2 2014
  • Promo & Activations 2014
126239510