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Created at BETC ParisInsight
Bees are crucial pollinators that allow plants to have sex and reproduce. In other words, without bees nature can’t get it on.
Idea
We created a whole new genre of porn on Pornhub called ‘Beesexual’. We turned short videos of foraging bees into what they really are: funny, kinky, nature porn featuring the voices of porn’s biggest stars. Every time people watched these videos on the ‘Beesexual’ channel, Pornhub donated to bee-saving charities.
Awards
One Show
- Interactive/Websites: Bronze 2020
- Direct: Shortlist 2020
Clios
- Digital: Bronze 2020
Epicas
- Online: Bronze 2020