GO OUT. BREATHE IN. AIGLE

Insight

By 2030 50% of the world’s population will be living in big cities. But more than ever people are yearning to escape and reconnect with nature.

Idea

Through a film and a series of out of home/print we reminded the world of the importance of a deep breath of fresh air in nature and the ‘almost’ supernatural power it has to replenish us inside out. We poetically amplified the intensity of the liberating power of nature by capturing that very special moment when you arrive in the middle of nowhere and take a deep breath of fresh air.