Every Beat Matters Save the Children
Created at BBDO NYCInsight
A heartbeat is a symbol of life.
Idea
Create a positive and uplifting 360 campaign using the actual heartbeats of children in need. How? We recorded the heartbeats of children in need using a special stethoscope and then used them as the beat of a hit song that people can download to save millions of children around the world.
Awards
BBDO Digital Lab
- Best 360 Campaign 2012
Cannes
- Branded Content: Bronze 2013
- Print: Shortlist 2013
- Direct: Shortlist 2013
- Media: Shortlist: 2013
- Digital Integrated Campaign: Shortlist 2013
Clios
- Branded Content: Gold 2013
- PR: Bronze 2013
- Radio x 2: Bronze 2013
LIAA
- Radio: Silver 2013
- Radio: Finalist 2013
Mashies
- Campaign Finalist 2013
One Show
- Integrated Branding Campaign: Merit 2013
- Radio: Merit 2013
United Nations Public Service
- Best Campaign: Silver 2013
Caples Direct Marketing
- Intregrated Campaign: Bronze 2013
- Interactive Campaign: Silver 2013
- Ambient Guerrilla: Bronze 2013
- Print: Bronze 2013
- Best Campaign: Silver 2013
Kinsale Shark Awards
- Integrated Digital Campaign: Silver 2013
NY Festivals
- Public Service Integrated Campaign: Silver 2013
- Outdoor: Bronze 2013
- Avant Garde Idea: Finalist 2013
- Direct: Finalist 2013
- Collateral & Direct: Finalist 2013
- Digital: Finalist 2013
- Radio x 2: Finalist: 2013
- Print x 2: Finalist: 2013
Webbys
- 'Reveal the Heartbeat Banner: Honoree 2013
Addys
- Best of Show, 4 Golds, 2 Silver
Radio Mercury Awards
- Radio execution x 2: Finalist 2013
- Integrated Radio Campaign: Finalist 2013
Golden Award of Montreux
- Digital Campaign: Gold 2013
Luerzer's Archive
- Vol. 6-2012 Best of Print
O'Toole Box
- Integrated Campaign: Best of Show 2013
Coverage
- Published in Lürzer's Archive: Vol. 6-2012
