Every Beat Matters Save the Children

Created at BBDO NYC

Insight

A heartbeat is a symbol of life.

Challenge

Create a positive and uplifting 360 campaign using the actual heartbeats of children in need. How? We recorded the heartbeats of children in need using a special stethoscope and then used them as the beat of a hit song that people can download to save millions of children around the world.

Awards

BBDO Digital Lab
  • Best 360 Campaign 2012
Cannes
  • Branded Content: Bronze 2013
  • Print: Shortlist 2013
  • Direct: Shortlist 2013
  • Media: Shortlist: 2013
  • Digital Integrated Campaign: Shortlist 2013
Clios
  • Branded Content: Gold 2013
  • PR: Bronze 2013
  • Radio x 2: Bronze 2013
LIAA
  • Radio: Silver 2013
  • Radio: Finalist 2013
Mashies
  • Campaign Finalist 2013
One Show
  • Integrated Branding Campaign: Merit 2013
  • Radio: Merit 2013
United Nations Public Service
  • Best Campaign: Silver 2013
Caples Direct Marketing
  • Intregrated Campaign: Bronze 2013
  • Interactive Campaign: Silver 2013
  • Ambient Guerrilla: Bronze 2013
  • Print: Bronze 2013
  • Best Campaign: Silver 2013
Kinsale Shark Awards
  • Integrated Digital Campaign: Silver 2013
NY Festivals
  • Public Service Integrated Campaign: Silver 2013
  • Outdoor: Bronze 2013
  • Avant Garde Idea: Finalist 2013
  • Direct: Finalist 2013
  • Collateral & Direct: Finalist 2013
  • Digital: Finalist 2013
  • Radio x 2: Finalist: 2013
  • Print x 2: Finalist: 2013
Webbys
  • 'Reveal the Heartbeat Banner: Honoree 2013
Addys
  • Best of Show, 4 Golds, 2 Silver
Radio Mercury Awards
  • Radio execution x 2: Finalist 2013
  • Integrated Radio Campaign: Finalist 2013
Golden Award of Montreux
  • Digital Campaign: Gold 2013
Luerzer's Archive
  • Vol. 6-2012 Best of Print
O'Toole Box
  • Integrated Campaign: Best of Show 2013

Coverage

  • Published in Lürzer's Archive: Vol. 6-2012