Princeland Prince de Lu

Insight

To take a classic cookie brand to the 21st century, you need to do much more than just advertising.

Idea

Acting as an international animation studio, I created a whole new world around the brand’s iconic Prince; a contemporary/medieval world with a hilariously evil villain, dragons, selfies, golden wheat, dragon pugs and a cool crew of young apprentices that embody the different values of a Prince! This world was brought to life through TV spots, branded online content, a comic book, a video game created by Moonbot Studios and much more.