Princeland Prince de Lu

Created at Ogilvy Paris

Insight

To take a classic cookie brand to the 21st century, you need to do much more than just advertising.

Challenge

Acting as an international animation studio, I created a whole new world around the brand’s iconic Prince; a contemporary/medieval world with a hilariously evil villain, dragons, selfies, golden wheat, dragon pugs and a cool crew of young apprentices that embody the different values of a Prince! This world was brought to life through TV spots, branded online content, a comic book, a video game created by Moonbot Studios and much more.

Awards

EuroEffies
  • x2 including Brand Renewal 2015
Grand Prix du Brand Content
  • Catégorie alimentaire / Prince Biscuits Gold 2016