The city is your cat walk Peugeot
Created at BETC ParisInsight
When you’re driving in the city, the streets are your catwalk and everyone around you is your audience.
Idea
To show how stylish the newly redesigned Peugeot 108 is, we envisioned our city streets as a catwalk. On the sidewalk, the most trendy fashionistas analyze the car’s style and features in a comical over the top way.