Iconic tonic SCHWEPPES

Created at BETC Paris


The spirit of Schweppes is refreshing and playful. How do we mix them both to celebrate the 150 years of this iconic drink.



Use the Schweppes’ iconic intrinsic assets to celebrate the 150 years of the Schweppes soft drink by creating three playful visuals: a bottle covered with party favours — if you look closer you can see they are actually citrus zests; an uncapped bottle — the intensity of its famous effervescense is enough to literally blow out its birthday candle; a yellow lemon zest, elegantly placed on a deliciously chilled cocktail glass to mimic the iconic shape of the logo in a large format.