Iconic tonic SCHWEPPES
Created at BETC ParisInsight:
The spirit of Schweppes is refreshing and playful. How do we mix them both to celebrate the 150 years of this iconic drink.
Idea:
Use the Schweppes’ iconic intrinsic assets to celebrate the 150 years of the Schweppes soft drink by creating three playful visuals: a bottle covered with party favours — if you look closer you can see they are actually citrus zests; an uncapped bottle — the intensity of its famous effervescense is enough to literally blow out its birthday candle; a yellow lemon zest, elegantly placed on a deliciously chilled cocktail glass to mimic the iconic shape of the logo in a large format.
