Time to change Peugeot
Created at BETC ParisInsight:
Humans are limited animals except when it comes to our capacity to adapt to our environment.
Idea:
To promote the new hybrid Peugeot 3008, we reminded people that even though humans are not the most evolved species, we have an incredible capacity to adapt to a changing world. And today, more than ever, the natural world needs us to adapt to a cleaner way of driving.