Friendly Preroll campaign Netflix

Created at Ogilvy Paris

Insight

‘Friends’ was one of the longest running shows in TV history: 10 seasons. So anything and everything you can imagine happened in ‘Friends’.

Idea

To promote the launch of every season of «Friends» on Netflix and to prove that the show is still relevant, we created a fun, nostalgic Pre-Roll campaign by tagging thousands of videos with Friends clips. Because no matter what you search for on Youtube, there is something in «Friends» related to it.

Coverage

  • Published in Contagious Magazine
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