Where is the sun? LENOR OUTDOORABLE
Created at BETC ParisInsight:
In the United Kingdom it rains over 180 days a year making it impossible to line-dry your clothes outside.
Idea:
For the UK launch of Lenor Outdoorable, a fabric softener that makes your laundry smell and feel as if it has been line dried outside, we reminded the British of a true fact: the weather is ‘shite’ in the UK. By creating a funny, over the top musical in which people sing “Where is the sun?” from the top of their lungs as they hold baskets of wet laundry.