The Snake Peugeot

Created at BETC Paris

Insight

Matching animals’ skills has always been one of man’s fascinations. The new Peugeot 508 SW is such a precise driving machine that we decided to put it up against one of the world’s most impressive animals.

Idea

We took the concept of the world’s ‘snakiest road’ to a whole new level by scanning the movements of a live bull snake and turning them into the world’s snakiest road using 200 drones. San Yélamos, a renowned stunt driver, took on the challenge of driving through this live road that twisted and turned like a snake without hitting a single drone.