Human Billboard Le Cran

Created at Leo Burnett Paris

Insight

Words are more than just words when they’re filled with hate. They are daggers that cut deep and leave a scar.

Idea

The CRAN (The French Black National Organization) asked on its social media platforms for people to share the racist insults that have left an emotional scar in their soul. We took those insults and tattooed them on the body of a black man who walked the streets of Paris the day after the presidential elections to show France and the whole world the harmful scars that racism leaves on its victims.

Awards

Cannes
  • Outdoor: Shortlist 2017
Eurobest
  • Outdoor: Shortlist: 2017
  • Creative Effectiveness: Shortlist 2018

Coverage

  • The campaign was on the most popular list in Creativity for an entire month May 13th until June 17th reaching number 1 several times.