Human Billboard Le Cran

Created at Leo Burnett Paris


Words are more than just words when they’re filled with hate. They are daggers that cut deep and leave a scar.


The CRAN (The French Black National Organization) asked on its social media platforms for people to share the racist insults that have left an emotional scar in their soul. We took those insults and tattooed them on the body of a black man who walked the streets of Paris the day after the presidential elections to show France and the whole world the harmful scars that racism leaves on its victims.


  • Outdoor: Shortlist 2017
  • Outdoor: Shortlist: 2017
  • Creative Effectiveness: Shortlist 2018


  • The campaign was on the most popular list in Creativity for an entire month May 13th until June 17th reaching number 1 several times.