The Marathon Walker Water for Africa

Created at Ogilvy Paris

Insight

The distance we run in a marathon is the same distance millions of women walk every day for water.

Challenge

We asked Siabatou Sanneh, a Gambian woman who walks long distances every day to collect water for her family to walk in the Paris Marathon with a jerrycan full of water and a sign that read: “In Africa, women walk this distance every day for clean water. Help shorten the distance.” Siabatou’s simple, but powerful act grabbed the attention of not only the spectators at the marathon but the entire world.

Awards

Clios
  • Out of Home: Gold 2015
  • Branded Content: Gold 2015
  • PR: Silver 2015
Cannes
  • Branded Content: Gold 2015
  • Outdoor: Gold 2015
  • Media: Bronze 2015
  • PR: Silver and Bronze 2015
  • Titanium: Shortlist 2015
  • Grand Prix for Good: Shortlist 2015
  • PR: Shortlists x 4: 2015
D&AD
  • Integrated: Graphite Pencil
  • PR: Wood Pencil
  • Media: Graphite Pencil
  • Direct: Wood Pencil
PR Week Global Award
  • Best Non Profit campaign Water for Africa 2016
SABRE Awards
  • Gold 2016
Eurobest
  • PR Charity Gold 2015
  • PR Event Gold 2015
  • Outdoor Shortlist 2015
Grand Prix du Brand Content
  • Catégorie Humanitaire: Gold 2016
One Show
  • Outdoor: Merit 2016
  • PR: Merit 2016
Club Des Da
  • Direct: Winner 2016
  • x 2 Finalists (Outdoor/Events) 2016