The conductor Coca Cola

Insight

What if that ‘pshhhhhh’ sound when you crack open a bottle of Coke were more than just gas. What if it was liquid music.

Idea

For the global launch of Coke Studios, Coca Cola’s new music platform, we reimagined Queen’s iconic hit, «It’s a kind of magic», and introduced the word to the studio’s 7 first artists along the way.  Created as an ‘hommage’ to the iconic «happiness factory» campaign we musically brought to life that fizz that you hear when you pop open a Coke.

In addition to a global film/music video we produced full length versions of the song with each of the artists and with the help of Universal Music Group, brought them to life as the first pieces of content for the Coke Studios digital platform.